A Google Business Profile that stays accurate

Why it matters

For a local business, the Google Business Profile is often the first and last thing a customer looks at: your rating, your hours, your photos, your phone number, and a button to call. When any of that is wrong, people call the wrong number, show up when you're closed, or pick the competitor whose profile looks looked-after.

What we keep up to date

• Basics: business name exactly as it appears in real life (no keyword stuffing, which Google's guidelines forbid), phone, website, hours and holiday hours.
• Categories and services: the primary category that best describes you, a few accurate secondary ones, and a services list in your customers' words.
• Service area: for businesses that go to customers, a service area instead of a public street address, so your home address doesn't show.
• Photos: real photos of your work, team, vehicles and premises, added regularly.
• Posts and updates: short updates on offers, seasonal services or closures.
• Questions and messages: checked and answered, if you use those features.

Watching for trouble

Anyone can suggest edits to a Google listing, and Google sometimes accepts them. We check the profile regularly for changed hours, phone numbers, categories or a moved pin, and fix them. We also watch for things that put a profile at risk of suspension, such as a name that doesn't match signage, a virtual office address, or duplicate listings, and we help with reinstatement requests when a profile is suspended by mistake.