Notes on reviews and reputation
Plain-English guides for business owners. Every figure we cite links to its source.
How to Get More Google Reviews Without Breaking the Rules
Ask everyone, ask the same day, make it one tap. Plus the four things that will get reviews removed or worse.
How to Respond to Negative Reviews (With Examples)
Your reply is written for the next customer, not the angry one. A simple structure and examples for the situations that come up most.
Can You Remove a Google Review? What Actually Works
Reviews that break Google's rules can come down. Honest negative ones usually can't. How to tell the difference and what to do with each.
Review Gating and the FTC Fake Review Rule: A Plain Guide
What Google bans, what the FTC rule covers, where they differ, and a short checklist to keep your review program clean.
Online Reputation Management for Small Businesses: A Practical Checklist
Search yourself, fix your profile, ask every customer, answer every review, keep watch. A checklist you can work through in an afternoon.